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Climax Solutions
Digital Marketing & Growth

Paid Media & Performance Advertising

We turn ad budget into measurable revenue across Meta, Google, LinkedIn, TikTok and YouTube — with creative, targeting and tracking that earn their keep.

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Marketing & GrowthBuilt by one team
Our expertise

The ad platforms we run

Every major paid channel, wired to analytics and tracking for performance you can measure.

Ad platforms

  • Google Ads
  • Meta
  • Facebook
  • Instagram
  • LinkedIn
  • TikTok
  • YouTube
  • Snapchat
  • Pinterest
  • X

Tracking & optimisation

  • Google Analytics
  • Tag Manager
  • Looker Studio
  • Hotjar
  • Mixpanel
  • PostHog

Paid media is the fastest way to test demand and the easiest place to waste money. We do the first without the second. From a single dashboard we run your campaigns across Meta, Google, LinkedIn, TikTok and YouTube, then optimize toward the metric that actually matters to your business — qualified leads, sales, or pipeline, not vanity clicks.

What's included

What you get

Full-funnel campaign strategy and budget allocation across Meta, Google, LinkedIn, TikTok and YouTube — each channel chosen for the job it does best, not for show

Conversion tracking and attribution set up properly: server-side events, offline conversion uploads, and clean UTMs so every dollar is accounted for

Ad creative direction and copy built to test fast — static, video and UGC variants briefed and iterated on real performance data

Audience research, segmentation and continuous testing across cold, warm and retargeting stages

Weekly optimization against your cost-per-acquisition and return-on-ad-spend targets, with bids, budgets and creative pruned to the winners

A live reporting dashboard plus a plain-English monthly review — what we spent, what it returned, and what we are changing next

How we work

Our approach

No mystery, no busywork — a clear sequence that gets you a result you can measure.

01

Audit and forecast before we spend a thing

We start with your numbers: current ad accounts, customer value, margins and what a sale is actually worth. From there we build a realistic forecast — expected cost per acquisition, the budget needed to learn quickly, and which channels deserve the first investment. No campaign goes live until tracking is verified end to end, because data you cannot trust is worse than no data.

02

Match the channel to the intent

Google and YouTube capture people already looking. Meta and TikTok create demand and reach buyers before they search. LinkedIn finds decision-makers by role and company. We run these as one coordinated system, shifting budget toward whatever is converting cheapest this week — so the channels feed each other instead of competing for the same credit.

03

Test creative like it is the lever, because it is

In paid social, creative decides your cost per result more than targeting does. We brief, ship and rotate multiple angles every cycle — hooks, formats, offers — and let spend follow the winners. Losers are cut early and cheaply. The account gets sharper every week instead of drifting.

04

Report on profit, not posturing

You get a live dashboard and a monthly review written in plain English. We tie spend to revenue, flag what is working and what is not, and tell you exactly where next month's budget is going and why. If a channel is not paying its way, we say so and move the money.

FAQ

Questions, answered

How soon will we see results?
Search and shopping campaigns on Google can drive qualified traffic within days of launch. Paid social needs a learning window — typically two to four weeks for the platforms to find your buyers and for us to gather enough conversion data to optimize confidently. We set expectations against your numbers up front, and the first month is about establishing a reliable cost per acquisition we can then scale.
How is pricing structured?
Management is a flat monthly retainer based on the number of channels and the complexity of the account, kept separate from your ad spend so our incentives stay clean — we never take a cut of budget that grows just because it is large. You set the media budget and pay the platforms directly. We will recommend a starting spend that gives campaigns enough room to learn without overcommitting before the data is in.
What do you need from us to get started?
Admin access to your existing ad accounts and analytics (or we create them), your product or service details, customer and margin figures, and any past performance data you have. If you have brand assets, photography or video we will use them; if not, we will direct and produce the creative. The more you can tell us about your best customers, the faster we get to a profitable result.
How do you measure success and keep us in the loop?
We agree on one or two primary metrics tied to revenue — usually cost per acquisition and return on ad spend — and everything else serves those. You get a live dashboard you can check any time and a monthly review that connects spend to outcomes in plain language. No screenshots of impressions dressed up as wins; just what it cost, what it returned, and the next move.
Keep exploring

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Let's build

Ready to talk about paid media & performance advertising?

Start a project or request a proposal. We'll reply within one working day with a clear, honest read on how we'd help.

Start a projectGet a proposal