Analytics & Tracking

Clean, accurate tracking that shows what every channel actually earns you, so every marketing decision rests on data, not hunches.

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Marketing & GrowthBuilt by one team

Our expertise

The analytics stack we use

Measurement, attribution and behaviour tools so every decision is backed by real data.

Measurement & attribution

Google Analytics
Tag Manager
Looker Studio
BigQuery
Meta Pixel
Plausible
Google Analytics
Tag Manager
Looker Studio
BigQuery
Meta Pixel
Plausible

Product & behaviour

Mixpanel
PostHog
Hotjar
Metabase
Mixpanel
PostHog
Hotjar
Metabase

Most analytics setups quietly lie to you. Duplicate events, broken tags, traffic mislabelled as "direct", conversions that never fire — and decisions made on top of all of it. We rebuild your measurement from the ground up: server-side tracking, clean event naming, consent that holds up, and dashboards that answer real questions. You see which channels earn revenue, which leak budget, and exactly where people drop off before they convert.

What's included

What you get

GA4 and Google Tag Manager setup or audit, with a documented measurement plan mapped to your actual goals

Server-side tracking and the Conversion API for Meta, Google and other ad platforms, to recover data lost to ad blockers and iOS

Conversion and event tracking for forms, calls, purchases, sign-ups and WhatsApp, with values attached so you measure money, not clicks

Consent Mode v2 and cookie banner configuration that keeps you GDPR-compliant without gutting your data

Custom Looker Studio dashboards that show channel ROI, funnel drop-off and cost per lead in plain language

Cross-domain and multi-step funnel tracking, plus quarterly tag audits to catch breakages before they cost you

How we work

Our approach

No mystery, no busywork — a clear sequence that gets you a result you can measure.

Audit what you have

We start by checking every tag, event and conversion already firing on your site. Most audits surface duplicate counting, missing purchase values or tracking that broke months ago. You get a clear list of what's accurate, what's wrong, and what it's costing you in misread budget.

Build a measurement plan

Before touching a line of code, we agree on what matters: the actions worth tracking, the values to attach, and the questions your dashboards must answer. This plan keeps tracking tied to revenue and decisions, not vanity metrics nobody acts on.

Implement and validate

We deploy GA4, GTM and server-side tracking, then test every event in real time using debug tools and live transactions. Nothing goes live until the numbers reconcile with your CRM and payment records. Accurate beats fast.

Report and refine

We hand over dashboards built for the way you make decisions, walk your team through them, and review the setup each quarter. As your marketing changes, tracking keeps pace, so the data stays trustworthy long after launch.

FAQ

Questions, answered

How long does an analytics and tracking setup take?

A focused audit takes around a week. A full rebuild — measurement plan, GA4, GTM, server-side tracking, consent and dashboards — typically runs two to four weeks, depending on how many conversions and platforms are involved. We share a timeline after the initial audit so you know exactly what's coming and when.

How do you price this service?

We scope to the work, not a fixed package. A standalone audit is a flat fee; a full implementation is quoted after we see your current setup and goals. Many clients keep us on a quarterly retainer for tag audits and dashboard updates. You'll get a clear breakdown before we start — no surprise line items.

What do you need from us to get started?

Admin access to your GA4, Google Tag Manager, ad accounts and website, plus a short call to understand your goals and what counts as a conversion. If you use a CRM or payment platform, access there helps us reconcile the numbers. We'll send a simple checklist so nothing stalls the build.

How do we know the tracking is actually accurate?

We validate every event against a real source of truth — your CRM, payment records or order data — and won't sign off until they match. You also get a documented test log showing each conversion firing correctly. After launch, quarterly audits catch any breakages from site updates or platform changes before they distort your reporting.

Keep exploring

Ready to talk about analytics & tracking?

Start a project or request a proposal. We'll reply within one working day with a clear, honest read on how we'd help.