Fractional CMO / Marketing Retainer
A senior marketing leader who sets the strategy, owns the numbers, and steers your team — for a fraction of a full-time salary.
Most growing brands don't need another freelancer. They need someone senior making the calls — choosing the right channels, killing the wrong ones, and holding the whole effort to a number. A Fractional CMO gives you that judgement on retainer: the strategy, the oversight, and the accountability of a head of marketing, without the six-figure hire or the long ramp.
What you get
A growth strategy and quarterly roadmap tied to revenue, not vanity metrics
Monthly strategy sessions plus async access for decisions between calls
Channel and budget allocation — where every dollar goes and why
Oversight of your in-house team, freelancers, and agencies so the work stays aligned
A live dashboard tracking pipeline, CAC, conversion, and the metrics that matter to you
Hiring and vendor guidance — who to bring on, when, and what to pay them
Our approach
No mystery, no busywork — a clear sequence that gets you a result you can measure.
Diagnose before we prescribe
We start with a hard look at what you have: positioning, funnel, spend, analytics, and the last 12 months of results. You get a written diagnosis — what's working, what's leaking money, and the three moves that will shift the numbers fastest. No recommendations until we understand the picture.
Set the strategy and the targets
From the diagnosis we build a quarterly roadmap with clear owners and one number per channel. You'll know what we're investing in, what we expect it to return, and how we'll know if it's working — all in plain language, not a 40-slide deck nobody reads.
Steer the execution
We don't disappear after the strategy. We run the cadence: weekly priorities, monthly reviews, and direct oversight of whoever does the work — your team, your freelancers, or us. When a channel underperforms, we catch it early and reallocate before the budget burns.
Report on what moved
Every month you get a straight account of the numbers: what changed, why, and what we're doing next. You see the same dashboard we do. The relationship earns its place by the results it produces, reviewed openly each quarter.
Questions, answered
How is this different from hiring a full-time CMO?
What do we need to provide to get started?
How do you measure whether the retainer is working?
Is there a minimum commitment, and how is pricing structured?
Related services
Ready to talk about fractional cmo / marketing retainer?
Start a project or request a proposal. We'll reply within one working day with a clear, honest read on how we'd help.