Brand Guidelines
Lock down how your brand looks and sounds, so every designer, developer and writer ships work that's unmistakably yours.
A logo isn't a brand. The brand is what holds together when ten different people touch it — a freelance designer, your in-house marketer, a print shop, a developer. Brand guidelines turn your identity into clear, usable rules so the work stays consistent, on every screen and every page, long after we hand it over.
What you get
Logo system: primary, secondary and mono versions, clear-space, minimum sizes, and a short list of what you must never do to it
Color specification with HEX, RGB, CMYK and Pantone values, plus accessible pairings that pass WCAG AA contrast
Typography rules: typefaces, weights, sizing scale, line length and web fallbacks so type renders the same everywhere
Voice and tone guide with words you use, words you avoid, and before/after examples your writers can copy
Layout, imagery and iconography direction — grids, photo treatment, and do/don't examples that remove the guesswork
A shareable PDF plus a web-hosted version and an organized asset pack (SVG, PNG, fonts) ready to drop into any tool
Our approach
No mystery, no busywork — a clear sequence that gets you a result you can measure.
Audit what you already have
We collect your existing logos, colors, decks and live pages, then map where the brand drifts — three blues that should be one, a logo squashed in five different ratios. That audit tells us exactly which rules you need and which you don't.
Define the rules, not just the look
We document each element with the reasoning behind it, so people follow the rule instead of guessing. Every spec is concrete: real values, real measurements, real examples. If a guideline can't be applied without asking us, it isn't finished.
Pressure-test, then hand over
We apply the guidelines to live examples — a social post, an email, a landing section — to prove they hold up in practice. You leave with editable source files, a hosted reference link, and a team that knows how to use them without you in the room.
Questions, answered
How long does a brand guidelines project take?
How do you price it?
What do we need to provide?
How do you know the guidelines are actually working?
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Ready to talk about brand guidelines?
Start a project or request a proposal. We'll reply within one working day with a clear, honest read on how we'd help.