Identity Design
A complete identity system — logo, color, type and rules — that makes your brand instantly recognizable and consistent everywhere it appears.
The design tools we craft with
Industry-standard design software for identities that hold up at any size, on any medium.
Design & illustration
- Figma
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Affinity Designer
- Sketch
Refine & showcase
- Canva
- Adobe Express
- Creative Cloud
- Behance
- Dribbble
Your identity is the first thing people judge and the last thing they remember. We design the logo, color palette, typography and visual rules that make your brand recognizable in a glance and consistent across a website, an app icon, an invoice and an Instagram grid. Not a single pretty logo file — a working system your whole team can use without guessing.
What you get
Primary logo plus responsive variants — horizontal, stacked, icon-only and a favicon that stays legible at 16px
A defined color palette with exact HEX, RGB and CMYK values, plus accessible contrast pairings that pass WCAG AA
Type system — display, heading and body fonts with a clear scale and licensing sorted for web and print
Core brand assets: iconography style, image treatment and a set of templates for social, slides and email
Logo files in every format you actually need — SVG, PNG, PDF, EPS — organized so anyone can find the right one
A concise identity guide covering usage, spacing, do's and don'ts so the brand stays consistent without you policing it
Our approach
No mystery, no busywork — a clear sequence that gets you a result you can measure.
Discovery and audit
We start with a working session, not a mood board. We learn who you serve, where the brand shows up, and what your competitors look like — so the identity stands apart instead of blending in. If you have existing assets, we audit what to keep and what to cut.
Direction, not endless options
We present two or three considered directions, each with a clear rationale — why this mark, this color, this type. No twelve random logos to vote on. You choose a direction; we refine it with you in focused rounds rather than a guessing game.
Build the system
Once a direction is signed off, we build it out: full logo suite, color, type, icons and templates. Every asset is exported clean, named sensibly and tested at real sizes — on a phone screen, a sign, a browser tab.
Handover and guidelines
You get organized files and a practical guide your team can actually follow. We walk you through it so designers, developers and whoever runs your socials apply the brand the same way every time.
Questions, answered
How long does an identity project take?
How do you price identity design?
What do you need from us to begin?
How do you know the identity is working?
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Ready to talk about identity design?
Start a project or request a proposal. We'll reply within one working day with a clear, honest read on how we'd help.